SQUARE VIDEO DIMENSIONS MP4
It is the best Instagram video format based purely on its simplicity and accessibility.Īlmost all smartphones or various editing software allow you to create videos as an mp4 file. So, whenever you export your video, make sure to do so using the file extension. The best and most common Instagram video format is MP4. The Best Video Format for Instagram Video Now let's get a clearer idea about the best Instagram video format and resolution along with other specifications for posting videos on Instagram. Like the popular video-making app Tiktok, it allows users to record videos with desired songs and plenty of other exciting features. Instagram Reels: Finally, in July 2020, Instagram launched Reels.IGTV: In June 2018, Instagram put an end to the difficulty of posting just short videos by launching IGTV, which lets users post videos of up to 10 minutes.Instagram Live: Soon, the option of going live was introduced, allowing users to have real-time interactive sessions with their audience.These stories would disappear automatically from the user's profile in 24 hours.
Instagram Stories: Then, three years later, Instagram stories came with a feature of posting photos or videos and adding desirable layers and effects.Instagram also introduced the option of posting multiple videos ranging from 2 to 10 as a single post that users can just swipe through. In-Feed Videos: In June 2013, Instagram entered the revolution of incorporating videos in one's feed and it began with the option of posting short videos of 15 seconds and increased to 60-second videos over the years.Now that we've got our numbers let's look at the different options Instagram offers to post quality videos. Over 1 billion people use the vertical video format on Facebook-owned properties like Instagram and Whatsapp.This is because 96% of mobile consumption is vertical. Vertical video format drives more engagement within the Instagram feed.So, the more space you are occupying on your user's screen, the more likely you will sell more. Square videos take up 78% more real estate in a person's mobile newsfeed than a landscape video.Square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement than landscape video (16:9).It's pretty confusing to decide whether you should post your videos in landscape or portrait, or even square mode! But maybe these numbers can give you a little more clarity. But before we get into these technical specifications, let's look at how important it is to choose the best video format for Instagram through a few stats.
There are a few technical aspects you should pay attention to, before uploading your Instagram video. Everyone is chasing that organic Instagram growth, and making sure your videos are top-notch is one way you can go about this. Instagram has become one of the most popular means of sharing top-notch content for businesses, brands, influencers, and many more. Today, when we talk about content on Instagram, the most engaging and addictive content medium has to be videos! And to make and post these high-quality videos, it is necessary to be aware of the best Instagram video format and resolution, size, and specifications that come along with each kind of video.
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